What works today
Zapier's built-in "Webhooks by Zapier" action needs no lead2inbound-specific app: set your Zap's trigger to whatever produces the lead (a new Typeform response, a new row in a sheet, a CRM stage change), add a "Webhooks by Zapier → POST" action, point it at https://api.lead2inbound.com/v1/leads, set the Authorization header to Bearer YOUR_API_KEY, and map your trigger's fields to ours (phone is the only required one). That's a fully working step 1, lead in path right now, using our live HTTP POST endpoint underneath.
The native app — live in private beta
The lead2inbound Zapier app is built, running against the live API, and available now by invite link while the public directory listing goes through Zapier's review. Anyone with the link can install it into their Zapier account — no waiting.
Install the lead2inbound app in Zapier →
Leads in. The Create Lead action takes a phone number plus whatever your source has — a single full-name field it splits for you, email, state, ZIP, date of birth — and a consent timestamp and consent-version label so the lead lands callable. Facebook Lead Ads maps cleanly: Full Name, Phone Number (the "p:+1" prefix is fine), Created Time → consent timestamp, Lead ID → external ID, and the Campaign, Ad Set and Ad IDs onto the lead's ad source so your stats stay attributable.
Outcomes out. Six triggers fire as your calls run: new lead, lead qualified, call completed (with the outcome and call length), transfer bridged, appointment booked, and callback scheduled. Each delivery is signed, so a Zap only ever acts on events that genuinely came from your account.
Also included: an Add to Do-Not-Call List action for opt-outs coming from your CRM, and a Find Lead search.
FAQ
Why "private beta" if it's live?
The app is fully built and runs against the live API today; "private beta" only means it is installed from an invite link rather than found by searching inside Zapier. Zapier lists apps in its public directory after a review that requires a few customers with active Zaps, and we would rather you use it now than wait for that.
Can Zapier be my Facebook Lead Ads path?
Yes, today. A Zap of "Facebook Lead Ads: New Lead → lead2inbound: Create Lead" is the fastest way to get Facebook leads dialed while our direct Facebook connection clears Meta's review. It needs a Zapier plan that includes premium apps and one Zap per lead form; the direct connection, when it ships, will be a one-time login instead.