What it does in the flow
This sits at step 1, lead in — alongside consent capture. TrustedForm, a product from ActiveProspect, generates a certificate on your webform that records how and when a consumer gave consent: the page they were on, what they saw, and when they submitted. When your form or vendor attaches that certificate URL to a lead (the consent.trustedform_cert_url field on the canonical lead shape), lead2inbound captures it and stores it durably as part of that lead's consent evidence trail, timestamped alongside the consent text version, source URL, and the rest of the consent metadata.
In the dashboard's compliance view — and in the stats compliance section — we then report what share of your consented leads carry a certificate URL (paired with a source URL). That gives you a real coverage number for the strength of your consent evidence, rather than a guess.
Current status
To keep our honesty rule intact, here is exactly what works today and what doesn't — nothing here claims more than the code does.
Live Works now
Certificate-URL capture and durable storage on every lead, plus evidence reporting — the share of your consented leads that carry a certificate URL, surfaced in the dashboard compliance view and stats. Your form or lead vendor generates the certificate; you attach its URL to the lead you post, and lead2inbound keeps it on the record.
Roadmap Coming soon
Automated certificate verification and retention via ActiveProspect's API — claiming and confirming each certificate directly with TrustedForm, using your own ActiveProspect account. Not built yet.
FAQ
What does lead2inbound do with a TrustedForm certificate today?
We capture the certificate URL you attach to each lead (the consent.trustedform_cert_url field) and store it durably as part of that lead's consent evidence trail, timestamped. In the dashboard's compliance view we report what share of your consented leads carry one.
Does lead2inbound verify or retain the certificate with ActiveProspect?
No. We capture and store the certificate URL and report coverage — we do not call ActiveProspect to claim, verify, or retain the certificate for you. Automated verification and retention through ActiveProspect's API, using your own account, is on the roadmap.
Does a missing certificate stop a lead from being dialed?
No. Certificate coverage is reported for visibility, not enforced as a hard gate. Whether a TrustedForm certificate should ever become a dial-eligibility requirement is a decision for your TCPA counsel — the measurement exists so that call can be made against real numbers.